The truth is much more complicated. It’s true that affiliate programs can be sources of phantom revenue and off-brand promotion. But managed properly, they can also make up 5-15 percent of online revenue and have an ROI among the highest of any online channel. CMOs are realizing that affiliate marketing can be an important part of their arsenal and are integrating the channel into their overall marketing strategies.
Dr. Maelisa Hall realized that, as she put it, was "leaving money on the table." With 1•2•3 Affiliate Marketing, she was able to complement the great stuff she was already doing in running workshops and a membership program with the power of affiliate marketing. Watch the video below to hear how 1•2•3 Affiliate Marketing helped Melissa get started.
You don’t necessarily have to have a huge site or lots of traffic. Consider emailing an affiliate program’s contact person (look for contact info on the site or in affiliate newsletters) if you send a lot of leads their way, rank well in the search engines for a related keyword or have a high conversion rate. Make your email compelling. Read my tips here. You just have to be a good fit and provide excellent value to the merchant. Another good resource for this is here.
In February 2000, Amazon announced that it had been granted a patent on components of an affiliate program. The patent application was submitted in June 1997, which predates most affiliate programs, but not PC Flowers & Gifts.com (October 1994), AutoWeb.com (October 1995), Kbkids.com/BrainPlay.com (January 1996), EPage (April 1996), and several others.
Many affiliate programs are run with last-click attribution, where the affiliate who receives the last click before the sale gets 100% credit for the conversion. This is changing. With affiliate platforms providing new attribution models and reporting features, you are able to see a full-funnel, cross-channel view of how individual marketing tactics are working together. For example, you might see that a paid social campaign generated the first click, Affiliate X got click 2, and Affiliate Y got the last click. With this full picture, you can structure your affiliate commissions so that Affiliate X gets a percentage of the credit for the sale, even though they didn’t get the last click.
Because of this drop in income, I have been forced to try out other methods and systems. recently I wrote a blog post promoting a clickbank product, then sent out a link to the blog post via email. Just cold - sent it out telling people to have a look at the post. I made over a hundred dollars from one email, in a single day. I have since been convinced that email really is the way forward. Imagine if I had spent the last year focused on collecting emails rather than getting adsense clicks!!!!
#1 Geared more towards selling on the Amazon Affiliate Program. One small downside I noticed with this course was that it was geared more towards selling products through the Amazon Affiliate Program. Don’t get me wrong Amazon’s affiliate program is great but there is so much more out there. However, all the info in this course can be applied to almost any other affiliate program.
Outbrain is not necessarily the network of choice, it was just an example. As for tracking the ROI usually you'll want to track campaigns in Google analytics and track clicks on affiliate links as event and average value/email or you'll want to duplicate the post and run paid traffic to the duplicate so you know exactly what the conversions are as you can put them in separate email lists etc too.
The next thing you want to take a look at is the bottom of the page. At the bottom of almost every page for Clickbank products, whether it’s a video sales letter like this or more of a text-based sales letter like this, there’s usually a little affiliates link. Basically, that’s a link to a number of affiliate resources that help you promote the product. You want to look for that, and then click on the link if it’s there. You want to take a look at basically what they offer you; so whether it is some banners to help you out, whether it’s a dedicated affiliate manager. If they make you sign up, you usually don’t have to do that. They usually have this ‘Already a member? Click here’, and you can just click on that and get access to the resources right away. In some cases, they have contest like this, and a lot of times they actually offer you a lot of things that can help you, like swipes and banners. Just look for things like banners, or creatives as they’re often called, and just take a look at them and see if they would be a good fit for your site. If not, no big deal; you can always go to Fiverr and get a banner made pretty cheaply. In general, I’ve found the more stuff that they give you to help you promote their product, the better, especially because when you’re first stating out, you don’t really know whether or not this is going to go well. It helps if they give you a quick banner that you can just throw up on your site to test the waters and see how well it converts on your site. If you see that they give you a lot of support in terms of creatives, then that’s a good sign that they’re going to be helpful when you actually sign up as an affiliate. Even if you don’t see a lot of banners, it’s not a deal-breaker; it’s just something that helps make the process of promoting that product a bit easier.
When there are multiple affiliates involved in one transaction, payment gets much more complicated. Sometimes it’s even possible for affiliates to jump in at the last minute and claim commissions for customers brought in by other affiliates. Successful programs use multi-channel attribution to ensure the affiliates that create the most value get paid the most.
What this article teaches you is that if you produce something that is shareable and interesting, driving traffic to it is MUCH easier. You can use social media, you can run link building, you can share it on niche communities and nobody is going to ban it or downvote it. Actually, if your front end is great value, people will share it around without you asking. Then all you have to do is offer a free downloadable resource in this piece of content (that does not decrease its shareability as it's more free goodies) and THEN start selling via email follow up.
Adam Bosch is a Master Digital Marketer who has been running online businesses for 7 years+. Through various methodologies across affiliate marketing, SEO, internet businesses and more, he has come up with some really important tricks that will help you grow your business online. The nuggets in this course aren’t ones that are freely available online, but deep insights that are well worth paying for.
Creating blog content is a very useful and effective way of consistently building content on a site. When creating blog posts, it's a good idea to do some keyword research to figure out what it is that your audience is interested in and searching for online. Also, be sure to research competitors, forums and social media to narrow down on topics for your blog.
Thanks! I have a few products mixed into my blog posts, and will be adding more. I have found CB to be a mixed bag so far - but need more time to see how it pans out. Also wondering about setting up more sites to follow the funnel you set up. I was pleased to hear you mention having 3 follow ups in the responder sequence. Someone else had suggested 10! I figured by 4 or 5 you lost them anyway.
Over the past two years, I have been nothing but overwhelmed with internet and affiliate marketing. I think I am like many beginning internet marketers. Try every tool and every internet marketing guru's advice because they promise the world and make it seem so easy. Cost? Huge. Results? Few. When I came across Pat Flynn I felt there was something different. He just seemed real to me. So, I decided to try Pat's 1·2·3 Affiliate Marketing course. His course was much less expensive than others I've paid for. I'm half-way through the course and I finally finished my site and made a sale. I have regained my faith and really enjoy the white hat aspect of affiliate marketing. I feel like Pat really cares about us, which is unique in this business.