Affiliates were among the earliest adopters of pay per click advertising when the first pay-per-click search engines emerged during the end of the 1990s. Later in 2000 Google launched its pay per click service, Google AdWords, which is responsible for the widespread use and acceptance of pay per click as an advertising channel. An increasing number of merchants engaged in pay per click advertising, either directly or via a search marketing agency, and realized that this space was already occupied by their affiliates. Although this situation alone created advertising channel conflicts and debates between advertisers and affiliates, the largest issue concerned affiliates bidding on advertisers names, brands, and trademarks. Several advertisers began to adjust their affiliate program terms to prohibit their affiliates from bidding on those type of keywords. Some advertisers, however, did and still do embrace this behavior, going so far as to allow, or even encourage, affiliates to bid on any term, including the advertiser's trademarks.
Just like to add 1 additional "CON" to the list of Pros and Cons of Clickbank. Their rule on paying out the commissions earned. You must have 5 sales all from different credit card accounts before they will pay you what you have earned. That flat out sucks!. Affiliates work hard to get even 1 sale and because of Clickbanks rule, lose that money over time if they cannot get another 4 sales, the commission keeps reducing steadily if 4 more sales are not forthcoming. Clickbank has got to change that rule, which many feel is illegal!. A sale, is a sale, and the commission must be paid out. Basically, Clickbank is "Ripping-Off" affiliate marketers.
Pat provided both the foundation to understand what works with affiliate marketing, but he went further with recipes to create your marketing efforts with different types of products. Each one of these recipe books provided multiple ways to approach my marketing efforts. That was a lesson in itself—don't just do one thing when trying to market a product you recommend to your audience.
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