Kevin Edwards, Global Client Strategy Director of AWIN, put it this way: “Data will continue to underpin the channel’s success. When one of the world’s most important marketers bemoans the state of digital marketing as opaque and lacking transparency, it sends a clear signal about the opportunity for affiliate marketing. P&G’s chief marketing officer made that statement earlier in 2017 and it should be a lightbulb moment for us about positioning the channel as the foremost, results-driven opportunity available to digital marketers. This can only be achieved if we get better at sharing significantly more data to facilitate a more three-dimensional and qualitative view of affiliate marketing beyond last click. Lifetime value holds the key to building a more rounded view of the power of affiliates to deliver quality customers.”
I, too, have always looked at ClickBank as a secondary and even tertiary monetization source. But it can be a great sources of revenue. I linked one of my articles to a related product on CB, and without really doing promotion or anything unusual, I get a few sales a week. Mind you, the keyword(s) for the post aren't that huge either. So, even though the traffic not huge on that post, it still manages to get some sales.
​The products and services you will be promoting to your audience must be relevant and good quality. Make sure you believe in them and know everything about them, because this will be crucial to you delivering the sales pitch to your audience. You need to build trust with your audience so make sure the products and services you choose to promote are trustworthy enough. 
The technology we have available today allows us to massively automate many tasks that had to be manually done only a few years ago. This has reduced the level of technical ability required for people do things like build their own websites, set up landing pages and build lists of subscribers. You can literally build a website within minutes today, even if you have zero technical computer skills.

I am absolutely new to the whole online marketing thing. I visited CB in 2012, then, it appeared overwhelming so I put it on the back burner. A week ago I revisited CB and ran two campaigns without a website nor blog . I went to Fiverr and had traffic directed to my CB ad. At this point, I'm just waiting to see if anything converts. I jumped in without knowing too much of what I was doing... I needed to take some type of action.
Websites consisting mostly of affiliate links have previously held a negative reputation for underdelivering quality content. In 2005 there were active changes made by Google, where certain websites were labeled as "thin affiliates".[30] Such websites were either removed from Google's index or were relocated within the results page (i.e., moved from the top-most results to a lower position). To avoid this categorization, affiliate marketer webmasters must create quality content on their websites that distinguishes their work from the work of spammers or banner farms, which only contain links leading to merchant sites.
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