So an effective affiliate marketing program requires some forethought. The terms and conditions have to be tight, especially if the contract agreement is to pay for traffic rather than sales. The potential for fraud in affiliate marketing is a possibility. Unscrupulous affiliates can squat on domain names with misspellings and get a commission for the redirect; they can populate online registration forms with fake or stolen information; they can purchase adwords on search terms the company already ranks high on, and so on. Even if the terms and conditions are clear, an affiliate marketing program requires that someone be monitoring affiliates and enforcing the rules. In exchange for that effort, however, a company can access motivated, creative people to help sell their product or services to the world.
Once you have traffic, you need to "make money" from this traffic. This is the fun part. Without spending a dime, you can promote all the top brands in the world through affiliate programs. As a WA member, you'll learn how you can choose from close to 600 MILLION products/services and easily promote them on your website. No inventory. No shipping. No support required.
Thanks! I have a few products mixed into my blog posts, and will be adding more. I have found CB to be a mixed bag so far - but need more time to see how it pans out. Also wondering about setting up more sites to follow the funnel you set up. I was pleased to hear you mention having 3 follow ups in the responder sequence. Someone else had suggested 10! I figured by 4 or 5 you lost them anyway.
Individual sellers and companies offering products or services have to deal with their consumers and ensure they are satisfied with what they have purchased. Thanks to the affiliate marketing structure, you’ll never have to be concerned with customer support or customer satisfaction. The entire job of the affiliate marketer is to link the seller with the consumer. The seller deals with any consumer complaints after you receive your commission from the sale.
You don’t necessarily have to have a huge site or lots of traffic. Consider emailing an affiliate program’s contact person (look for contact info on the site or in affiliate newsletters) if you send a lot of leads their way, rank well in the search engines for a related keyword or have a high conversion rate. Make your email compelling. Read my tips here. You just have to be a good fit and provide excellent value to the merchant. Another good resource for this is here.
What kind of commission do they offer? One-time commissions or recurring commissions? For example, many programs pay you one time for sending a customer. On the other hand, some programs like membership sites or SaaS (software as a service) programs will pay you a commission as long as the person you referred is a paying customer. Recurring commissions are great when you can find them!
When there are multiple affiliates involved in one transaction, payment gets much more complicated. Sometimes it’s even possible for affiliates to jump in at the last minute and claim commissions for customers brought in by other affiliates. Successful programs use multi-channel attribution to ensure the affiliates that create the most value get paid the most.
You can put up banners on your site, to promote your affiliate offers. Most affiliate programs will usually provide their own creatives when you sign up for their offers. All you have to do is insert the banner on a highly trafficked page (your affiliate tracking is usually embedded within the code). Banner ads in the right locations can do a great job of driving sales.
Once you’ve landed on the Marketplace and you have your spreadsheet setup, your next step is to take a look at the categories in the left-hand sidebar. For a site like Quick Sprout, it’s pretty straightforward: Business, investing, computers, internet, e-business, and e-marketing. Those are categories that would fit well with the audience at Quick Sprout. Depending on what your site is, you may have a category too that really jumps out at you. You don’t just want to stop at the categories that fit best, you want to look at other categories that might be in line with something else your target audience wants. Sometimes, you can find your best products using that. You definitely want to start with the categories that seem to make the most sense.
Mistake #5: Promoting a lot of affiliate products instead of just a few. Once you start affiliate marketing, you realize how easy it is to share affiliate links. Instead of becoming an affiliate for a lot of different products and sharing them liberally, I recommend concentrating on just a few and sharing them intentionally. It doesn’t seem as spammy, plus you can be sure the products you do promote are closely aligned with your brand and message. Deep is better than wide.
Before I share the strategies that I’ve used to generate over $100,000 in affiliate commissions per month at this point, there are two extremely important rules I use when promoting products that are not my own. You don’t have to use these rules in order to become an affiliate or be successful at it, but it’s what has helped me grow my affiliate income tremendously over the last couple of years:
This is the standard affiliate marketing structure. In this program, the merchant pays the affiliate a percentage of the sale price of the product after the consumer purchases the product as a result of the affiliate’s marketing strategies. In other words, the affiliate must actually get the investor to invest in the product before they are compensated.
So many webmasters overlook this critical component of a successful site. However, it is one that is easily corrected. A complete course in copywriting is outside the scope of this article, but to point you in the right direction, I would suggest that you start with "Tested Advertising Methods" by John Caples, followed by "Web Copy That Sells" by Maria Veloso.
Cost per mille requires only that the publisher make the advertising available on his or her website and display it to the page visitors in order to receive a commission. Pay per click requires one additional step in the conversion process to generate revenue for the publisher: A visitor must not only be made aware of the advertisement but must also click on the advertisement to visit the advertiser's website.
Pat provided both the foundation to understand what works with affiliate marketing, but he went further with recipes to create your marketing efforts with different types of products. Each one of these recipe books provided multiple ways to approach my marketing efforts. That was a lesson in itself—don't just do one thing when trying to market a product you recommend to your audience.
What are the terms of the program? Is there anything I need to be aware of that would make a program not worth it for me. For example, Amazon Associates does not allow you to put your affiliate links in emails. If your main method of communication with your audience is via email, Amazon might not be a good fit for you. Wayfair, for example, does not allow their affiliates to post affiliate links on Pinterest or any other social media site. If that’s a strategy you rely on, Wayfair might not be a good fit for you.
Lauren McManus is a well-known Pinterest expert from Create and Go as well as other successful websites and courses. I asked her to share her best Pinterest tips as a bonus for my course because I am a huge believer in Pinterest and how it can help you to improve your affiliate income. This strategy has allowed her to receive hundreds of thousands of visitors from Pinterest, significantly improving her income.
One of the most sought after and highly recommended course is this one on Guide to Effective Affiliate Marketing Strategies by Kudus Adu. Not only does he focus on create an affiliate marketing strategy, he focuses on best practices to create money pages, tells you how to build your email marketing list and how to profit from it. He clearly asks people looking for ‘get rich quick strategies’ to stay away from the course.
Now most affiliate programs have strict terms and conditions on how the lead is to be generated. There are also certain methods that are outright banned, such as installing adware or spyware that redirect all search queries for a product to an affiliate's page. Some affiliate marketing programs go as far as to lay out how a product or service is to be discussed in the content before an affiliate link can be validated.
Cookie stuffing involves placing an affiliate tracking cookie on a website visitor's computer without their knowledge, which will then generate revenue for the person doing the cookie stuffing. This not only generates fraudulent affiliate sales but also has the potential to overwrite other affiliates' cookies, essentially stealing their legitimately earned commissions.