My situation is I'm a Professor and Program Director for a Community College teaching massage therapy, a very in-demand field yet my college does little marketing. It's my job to recruit students. I have a Facebook page and Twitter, and about 100+ followers on each. Can you see this type of system with funnels etc. working to help recruit potential students? If so, how? I feel like building content and creating opt ins should help, as we too are offering a "product". Thanks for your time!
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Hey Arthur, glad you like the site! I don't think bloggers would be against giving free stuff instead of asking money for it. Squeeze pages work fine. But I'd still recommend you build your own site and own platform, its just better in the long run. The way you do it is you create a free post (like this one) with free downloads inside then drive traffic to it. Everyone is happy to link to free info then you can retarget people without too much trouble.
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Once your hosting is set up, you need to install a content management system (CMS) for your site. We recommend WordPress because it is easy to use and a beginner (like you!) can quite quickly figure out how it works. Most good hosting providers will have a one-click install option for WordPress, which means it will only take you a couple of minutes and you will have WordPress installed on your site.