The best potential of affiliate marketing is achieved by its integration into online marketing and coordinating activities with search engine optimization, search engine marketing, social media marketing, email marketing and influencer marketing. This chapter highlights approaches and strategies for both affiliates and merchants who want to use other segments of online marketing to boost the performance of their affiliate campaign.

Always disclose your affiliate relationship. Most visitors will probably understand that graphic ads will lead to your getting paid, but if you write a review or use an in-text link as a recommendation, you want your readers to know that may lead to compensation as well. This ensures you retain transparency and trust with your readers, but also, it's required by the FTC's endorsement rules.
Affiliate marketing is also called "performance marketing", in reference to how sales employees are typically being compensated. Such employees are typically paid a commission for each sale they close, and sometimes are paid performance incentives for exceeding objectives.[21] Affiliates are not employed by the advertiser whose products or services they promote, but the compensation models applied to affiliate marketing are very similar to the ones used for people in the advertisers' internal sales department.
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