The final section of the course summarizes everything, explores the issues that might occur and ways to deal with them. Since affiliate marketing is essentially a part of online marketing, it will be helpful to learn how affiliate marketing integrates with search engine marketing, social media marketing, email marketing, etc. These strategies are analyzed from both perspectives, those of merchants and affiliates. Furthermore, the topic of online marketing and its segments is worth exploring more in the future as it can improve your success with affiliate marketing, regardless if you are a merchant or an affiliate.
Affiliate marketing is also called "performance marketing", in reference to how sales employees are typically being compensated. Such employees are typically paid a commission for each sale they close, and sometimes are paid performance incentives for exceeding objectives.[21] Affiliates are not employed by the advertiser whose products or services they promote, but the compensation models applied to affiliate marketing are very similar to the ones used for people in the advertisers' internal sales department.
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