people who visited the site but did not opt in > you can use negative audiences for your ads with facebook ads, you just take visitors to the site and substract the people that visited the thank you page. For people who did not purchase, you simply can't with affiliate marketing unless the vendor adds a conversion pixel of yours on their thank you page.
The best potential of affiliate marketing is achieved by its integration into online marketing and coordinating activities with search engine optimization, search engine marketing, social media marketing, email marketing and influencer marketing. This chapter highlights approaches and strategies for both affiliates and merchants who want to use other segments of online marketing to boost the performance of their affiliate campaign.
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