In the last couple of years, several high-profile brands and influencers (Warner Brothers and the Kardashians, to name a few) have come under scrutiny for failing to disclose paid advertisements. Along with this enhanced focus from the FTC comes the new General Protection Data Regulation (GDPR) regulations, ensuring affiliate marketers will be more focused on compliance and transparency than ever before.
Be sure to check what kind of customer support you can expect from your affiliate program once you have signed up. Do your research online and if possible, speak to other sellers using the program to get their thoughts. Can you speak to someone via phone or Skype or do you have to wait 72 hours for email responses? Be clear on this because trust me, you will need support at one point or another.
Hi, Nice article. I am not sure about the process though. I can understand, finding a niche. But, when it comes to affiliate programs I get a little lost. Would I be promoting someone else's products? If so, no problem. I know I need to research high end products with gravity, are these products ones in certain stores, or companies, etc.?? If so, do I need to get permissions to be on an affiliate program with that company? Also, if it is products with a company, then how do I offer promotions on their products since they are not mine? Thank you, Nanette Vlahusich
Some good tips. I fully agree that it’s all about trust and it is always good to recommend an affiliate product that you have actually used. Why risk your reputation on a product you don’t know if it’s any good or not? If people buy one dodgy product from your site, they will probably never make that mistake again. That it why my blog strongly advocates ethical affiliate marketing. It’s the best long term stragey for affiliate marketing success.
Giving away a free informational product such as an e-book, an email series or a mini course is a popular tactic many affiliate marketers use. Usually, your readers will have to provide their email addresses to receive the product from you. You can then use this to sell to them via email marketing. Additionally, an informational product can generate interest in the actual product you're trying to sell. If your product is popular enough and brings enough traffic to your site, you could also monetize the traffic in other ways, such as AdSense.
Now most affiliate programs have strict terms and conditions on how the lead is to be generated. There are also certain methods that are outright banned, such as installing adware or spyware that redirect all search queries for a product to an affiliate's page. Some affiliate marketing programs go as far as to lay out how a product or service is to be discussed in the content before an affiliate link can be validated.
Will my target audience realistically spend this amount for the product? Again, your reputation is on the line here. Is the product you are thinking of promoting priced reasonably for your audience? When I was writing my ebook, I was stuck on pricing. I asked around for opinions. A number of people suggested I price my ebook at $47! Their idea was to price according to value, not size. In my mind that was crazy. My network was composed of a lot of stay-at-home bloggers, and my collective audience was comprised mostly of people without a whole lot of disposable income. There was no way anyone was going to pay $47 for my 30-page ebook.
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Next, I’m going to walk you through the information that’s in this box, because this is a lot of information in this little box and it can get overwhelming if you don’t know what all these terms mean. The first thing you want to pay attention to is the average amount of money per sale. This is not how much the product costs; this is how much an affiliate makes on average for one sale of that product. When you look at the stats line, this basically drills that down into a little bit more detail. The initial sale is $20.65. Why does this go all the way up to $26.80? That’s because there’s a re-bill feature. What that is, is basically they buy the product, and then there’s an add-on or another option for that person to sign up to some membership site, and that’s how much they make on average from the re-bill. If you average everything together, this is how much the affiliate makes with everything considered.