Thanks for the great article. If i'm a manufacture/seller and want hire affiliate to promote our product, which are the most effective ways to do so? To be more specific, we're a start-up selling glass vessel sinks and high end kitchen sinks/faucets(www.arsumo.com).We'd like to give high commission rates for marketers to sell our product (10+%). Our product quality is great and we sell on wayfair and overstock currently but like to grow our own marketing channel. Thank you for your advise! I'm also considering to take your class to dive deeper into the marketer world.
Affiliate marketing is commonly confused with referral marketing, as both forms of marketing use third parties to drive sales to the retailer. The two forms of marketing are differentiated, however, in how they drive sales, where affiliate marketing relies purely on financial motivations, while referral marketing relies more on trust and personal relationships.
Pretty Nice Article Gael. This is much better than playing the waiting game of 4-6 months for the site to rank in Google. Much faster to test the funnel right away with paid traffic and get leads in your funnel for future marketing as well. These funnels might take time to build initially but once set they are truly source of passive income unless offer is taken off.
Affiliate marketing is also called "performance marketing", in reference to how sales employees are typically being compensated. Such employees are typically paid a commission for each sale they close, and sometimes are paid performance incentives for exceeding objectives. Affiliates are not employed by the advertiser whose products or services they promote, but the compensation models applied to affiliate marketing are very similar to the ones used for people in the advertisers' internal sales department.