While these models have diminished in mature e-commerce and online advertising markets they are still prevalent in some more nascent industries. China is one example where Affiliate Marketing does not overtly resemble the same model in the West. With many affiliates being paid a flat "Cost Per Day" with some networks offering Cost Per Click or CPM.
The truth is much more complicated. It’s true that affiliate programs can be sources of phantom revenue and off-brand promotion. But managed properly, they can also make up 5-15 percent of online revenue and have an ROI among the highest of any online channel. CMOs are realizing that affiliate marketing can be an important part of their arsenal and are integrating the channel into their overall marketing strategies.
I have been researching Affiliate Marketing for a while now, but I got confused each time I read new article on the subject. I was hoping to get more confused when I started reading this write up, but instead it explained to me in clear terms, the meaning of Affiliate Marketing. I can say that the foundation for leaning the subject has just been laid in my mind.