In the first email I first send them the link to the lead magnet a second time (the excuse to email them) and ask them if they saw the offer (affiliate link). I then go on and give a bullet point list of why I think they should get it as well as maybe 1 testimonial to give it credibility and start easing into the emotional realm. I'll usually finish with a question, opening a loop making them want to open the next email.
Totally awesome Gael. Thank you so much for sharing. Yes, the per-engagement presell sequence strategy is the way to go in 2015 - pulling folk in with front end value content building that all important relationship factor and enticing them to opt in for more..., then offering them a solution at a lower price as it's the first offer on TY page...and then promoting the opt in throughout your posts starting out with the problem, then turning it into finding the solution (as you have done above, lol!), plus Outbrain to LINK relative content, AND get affiliates on board + repeat with many blog posts and many offers, specially ads via FB and Pinterest Pin posts - man this is a powerful win-win. Makes SO much sense to me - am doing this right from NOW...Will be following your CB success and I'll report back mine... R.
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