I was on the fence about joining 1·2·3 Affiliate Marketing because I felt like I pretty much knew everything that I needed to know about affiliate marketing already. I was already getting several hundred dollars per month in commissions, but I decided that, knowing Pat, I would give it a chance. Boy was it worthwhile. Pat goes so far beyond any of the other materials I've seen out there. So many great suggestion for active promotions. If you want to be successful with affiliate marketing, this course is a must-buy!
I, too, have always looked at ClickBank as a secondary and even tertiary monetization source. But it can be a great sources of revenue. I linked one of my articles to a related product on CB, and without really doing promotion or anything unusual, I get a few sales a week. Mind you, the keyword(s) for the post aren't that huge either. So, even though the traffic not huge on that post, it still manages to get some sales.
The phrase, "Affiliates are an extended sales force for your business", which is often used to explain affiliate marketing, is not completely accurate. The primary difference between the two is that affiliate marketers provide little if any influence on a possible prospect in the conversion process once that prospect is directed to the advertiser's website. The sales team of the advertiser, however, does have the control and influence up to the point where the prospect either a) signs the contract, or b) completes the purchase.